{"id":6889,"date":"2020-05-14T18:19:39","date_gmt":"2020-05-14T21:19:39","guid":{"rendered":"http:\/\/fsfx.com.br\/\/csfx\/2020\/05\/14\/fundacao-sao-francisco-xavier-e-suas-unidades-lancam-suas-novas-marcas\/"},"modified":"2020-05-14T18:19:39","modified_gmt":"2020-05-14T21:19:39","slug":"fundacao-sao-francisco-xavier-e-suas-unidades-lancam-suas-novas-marcas","status":"publish","type":"post","link":"https:\/\/www.fsfx.com.br\/colegio-sao-francisco\/fundacao-sao-francisco-xavier-e-suas-unidades-lancam-suas-novas-marcas\/","title":{"rendered":"Funda\u00e7\u00e3o S\u00e3o Francisco Xavier e suas unidades lan\u00e7am suas novas marcas"},"content":{"rendered":"<p><a href=\"http:\/\/www.fsfx.com.br\/hospital-marcio-cunha\/wp-content\/uploads\/sites\/6\/2015\/02\/IMAGEM_INTRANET3.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-medium wp-image-657\" src=\"http:\/\/www.fsfx.com.br\/hospital-marcio-cunha\/wp-content\/uploads\/sites\/6\/2015\/02\/IMAGEM_INTRANET3-300x200.jpg\" alt=\"IMAGEM_INTRANET3\" width=\"300\" height=\"200\" \/><\/a>A Funda\u00e7\u00e3o S\u00e3o Francisco Xavier (FSFX) e suas unidades de neg\u00f3cio lan\u00e7aram no mercado suas novas marcas, com um novo projeto visual e maior integra\u00e7\u00e3o entre as entidades que comp\u00f5e a institui\u00e7\u00e3o. As marcas do Hospital M\u00e1rcio Cunha (HMC), do Col\u00e9gio S\u00e3o Francisco Xavier (CSFX) e do Centro de Odontologia Integrada (COI) tamb\u00e9m passaram por uma profunda mudan\u00e7a para fortalecer, individualmente, cada uma delas frente ao mercado, concorrentes e comunidades em que est\u00e3o inseridas.<\/p>\n<p>O design das novas marcas cria uma maior unidade entre elas, por meio do formato, cores e tipografia dentro de uma mesma identidade, em uma linguagem \u00fanica, transparente e compreens\u00edvel. Al\u00e9m disso, ressaltam valores importantes da evolu\u00e7\u00e3o da institui\u00e7\u00e3o nos \u00faltimos tempos, como a integra\u00e7\u00e3o entre as unidades, expans\u00e3o de servi\u00e7os e da \u00e1rea de atua\u00e7\u00e3o e a conex\u00e3o de suas atividades com o bem-estar de seus clientes. Processo semelhante ao que aconteceu com a Usisa\u00fade, em 2010, quando a operadora de planos de sa\u00fade expressou sua mudan\u00e7a estrat\u00e9gica de atua\u00e7\u00e3o lan\u00e7ando uma nova identidade visual.<\/p>\n<p>\u0093A inova\u00e7\u00e3o \u00e9 o que nos move para atender cada vez melhor aos clientes e o que vale para o trabalho da Funda\u00e7\u00e3o tamb\u00e9m vale para nossas marcas. O novo projeto visual leva em conta a integra\u00e7\u00e3o das entidades que comp\u00f5e a institui\u00e7\u00e3o, e que, juntas, Hospital, Col\u00e9gio, Usisa\u00fade e COI, comunicam a miss\u00e3o da Funda\u00e7\u00e3o em atender \u00e0s \u00e1reas de sa\u00fade e educa\u00e7\u00e3o com servi\u00e7os focados na excel\u00eancia, sem se esquecer de sua voca\u00e7\u00e3o respons\u00e1vel e cidad\u00e3 com as comunidades onde est\u00e1 inserida\u0094, destaca a assessora de comunica\u00e7\u00e3o da FSFX, \u00c9rica Pascoal Fernandes.<\/p>\n<p>Ao todo, o projeto das novas marcas da Funda\u00e7\u00e3o S\u00e3o Francisco Xavier envolveu profissionais da equipe de comunica\u00e7\u00e3o da institui\u00e7\u00e3o, gestores e designers da ag\u00eancia New 360, de Belo Horizonte, respons\u00e1vel pela concep\u00e7\u00e3o, ao longo de dois anos de pesquisas e an\u00e1lises. A mudan\u00e7a nas m\u00eddias digitais e em pe\u00e7as gr\u00e1ficas, fachadas e uniformes come\u00e7a agora e ser\u00e1 feita de forma gradativa, respeitando as prioridades e os recursos dispon\u00edveis. \u0093Durante algum tempo, as marcas novas e antigas ir\u00e3o conviver, at\u00e9 que a troca seja conclu\u00edda. Um processo normal, seguro e sustent\u00e1vel\u0094, completa \u00c9rica Pascoal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Funda\u00e7\u00e3o S\u00e3o Francisco Xavier (FSFX) e suas unidades de neg\u00f3cio lan\u00e7aram no mercado suas novas marcas, com um novo projeto visual e maior integra\u00e7\u00e3o entre as entidades que comp\u00f5e a institui\u00e7\u00e3o. As marcas do Hospital M\u00e1rcio Cunha (HMC), do Col\u00e9gio S\u00e3o Francisco Xavier (CSFX) e do Centro de Odontologia Integrada (COI) tamb\u00e9m passaram por [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6889","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Funda\u00e7\u00e3o S\u00e3o Francisco Xavier e suas unidades lan\u00e7am suas novas marcas - Col\u00e9gio S\u00e3o Francisco Xavier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fsfx.com.br\/colegio-sao-francisco\/fundacao-sao-francisco-xavier-e-suas-unidades-lancam-suas-novas-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funda\u00e7\u00e3o S\u00e3o Francisco Xavier e suas unidades lan\u00e7am suas novas marcas - Col\u00e9gio S\u00e3o Francisco Xavier\" \/>\n<meta property=\"og:description\" content=\"A Funda\u00e7\u00e3o S\u00e3o Francisco Xavier (FSFX) e suas unidades de neg\u00f3cio lan\u00e7aram no mercado suas novas marcas, com um novo projeto visual e maior integra\u00e7\u00e3o entre as entidades que comp\u00f5e a institui\u00e7\u00e3o. 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